The Covid-19 pandemic has dramatically transformed the retail landscape with customers forging new shopping habits for brands, companies moving online and employees working remotely. With the development of virtual platforms, digital marketing has also evolved to enhance in-person experiences to acknowledge the new reality.
As the internet keeps evolving and as 2021 will continue to challenge marketers looking to improve their digital marketing ROI, it is important to stay up-to-date with the basics & trends to keep growing your business online.
In this article we’ll take a look at the 10 most commonly asked questions about digital marketing:
1) What is Digital Marketing?
At a high level, digital marketing refers to the act of selling or promoting products and services by leveraging online marketing tactics such as search marketing, social media marketing, email marketing, etc. Using these online media channels, companies endorse their goods, services, and brands via digital marketing.
Digital marketing differs from traditional marketing as it involves the use of online channels that enable organizations or businesses to monitor the success of their marketing campaigns, often in real-time, to better understand what works and what doesn’t.
2) Importance of Digital Marketing
Each company will have different specific goals, but in most cases, the aim is to achieve growth by reaching their products or services to more consumers. To do this effectively, you have to get your hands on digital marketing. Here the reasons why your business needs digital marketing to grow & thrive:
- Affordable than other marketing methods
- Expand the reach of your company
- Flexible of performing & testing campaigns in real-time
- More interactivity with customers
- Trackable and measurable
- Faster & better ROI
- Caters to mobile phone users
3) What is a Digital Marketing Strategy?
A digital marketing strategy is a series of actions that use online marketing channels towards achieving a set of marketing goals based on your business objectives and target priorities. At present, some of the digital marketing strategies that deserve your attention are blogging, video marketing, social media marketing, podcasting, email marketing, communities & forum boards, and paid ads.
4) What are the various types of digital marketing channels?
Digital marketing channels are anything that gets your service or product in front of your desired audience, online. The most effective digital marketing channels are:
- Content Marketing
- Email Marketing
- Pay-Per-Click Advertising (PPC)
- Display Advertising
- Search Engine Optimization (SEO) & link building
- Social Media Marketing (SMM)
- Affiliate Marketing
- Retail Media Advertising
- Omni-channel and Paid Video
5) What are the benefits of web development to a business?
Web development is basically the development & maintenance of websites to make them look great, work fast and perform with a seamless user experience.
Benefits of Web Application Development for Businesses:
- Easy Maintenance
- Provide visual content
- Makes navigation easy
- Increase sales, revenue, ROI
- Improve user engagement
- Adds credibility to the businesses
- Cross-Platform Capabilities
- Expandability With Ease
6) How to launch a PPC campaign successfully?
PPC or pay-per-click is a marketing form of online advertising in which advertisers get paid when users click their ads. Some of the best PPC platforms are Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, Quora Ads and YouTube Ads.
Steps to launch a successful PPC campaign:
- Set goals & budget
- Perform keyword research
- Bid on the right keywords
- Figure out Competitors
- Create irresistible headlines
- Write persuasive ad copy
- Create landing pages
- Create a strong & relevant CTAs’
- Track, refine, improve metrics
7) How to set goals for your PPC campaigns?
Just like digital marketing strategies and SEO, goal setting is also an important step when launching a PPC campaign. Clearly defining the below-mentioned goals will help you make the right decisions for your PPC campaigns:
- Assess the need of your business
- Identify your specific audience
- Focus on the right target
- Create short & long-term goals
- Focus on the output of your campaign
- Analyze goal performance
8) What is SEO and how it works?
Search Engine Optimization (SEO) is a technique that increases the visibility of your website on search engines and also enhances your website performance in order to bring in more organic traffic. Here are the steps to fully understand how SEO works:
- Prepare an SEO checklist
- Perform keyword research
- On-Page Optimization (Title Tags, Meta Descriptions, Body Content, URL Structure)
- Information Architecture & Internal Linking
- Content Marketing & Link Building
- Track & Measure SEO Results (Keyword Rankings, Organic Traffic, Leads & Sales)
9) How SEO works for business?
In this digital era, SEO is important for any business because it provides organizations with the visibility they need to reach their target customers.
Here are the reasons how SEO works for business:
- Enhance user experience
- Improve website performance
- Acts a primary source for traffic and leads
- Drive qualified users
- Crawl, index, and rank pages to appear on a search engine results
- Better conversion rates
- Enhance brand credibility
10) Why do businesses need social media?
Social media is the collective term used to refer to websites or mobile applications that are developed to allow users to quickly and efficiently share content, in real-time. Some of the major social media platforms are Facebook, Instagram, Twitter, Linked In, Snapchat, Pinterest, WhatsApp, and YouTube.
Here are the reasons why you need social media to connect, engage, and grow your business:
- Increase website traffic
- Increase brand awareness
- Reach large audiences
- Get Customer Feedback
- Higher Conversion Rates
- Cost-Effective
- Gain Marketplace Insights
- Impress Potential Customers
- Helps in Branding
- Track Your Competition
- User-Generated Content
The Bottom Line:
With the digital industry changing at a rapid pace, digital marketing has become a major part of modern consumerism. But before getting into the latest trends, take note of the basics, and then consider your business and which trends will truly benefit you and your customers.
Are you ready to grow your business with the help of digital marketing? If yes, then don’t waste your time and go digital. At Digi-Trendz, we offer digital marketing strategies which are suitable for your business and objectives.
Have any more questions? Get in Touch!