In the minds of most people, SEO is about getting higher rankings for a keyword and this is not false but it is also not completely true either. SEO is all about making your website easy to discover and understand by the search engines and the end-user.
There are a number of metrics in Search Engine Optimization that are more important than ranking on the first page of SERP. If you can identify and monitor them in the correct way, you can easily enjoy all the benefits of ranking on the first page.
What are the important SEO metrics?
Organic Traffic
The ultimate goal of SEO is to get more organic traffic from the search engine, so the main metric that you need to track in SEO is organic traffic. Look for continuous growth in organic traffic, usually very gradual in nature. Tracking organic traffic helps you to evaluate it against the past period of time, generally month on monthly basis, and justify whether your strategy works or not.
Keyword Ranking
Keyword rankings are the positions that are occupied by your pages in search results for certain queries. The higher the positions, the more your pages are noticed by the visitors. SEO traffic is a very sensitive keyword ranking, even a minor shift in keyword ranking in either direction could result in hundreds of users gain or lost. Tracking your keyword ranking and reacting quickly to fluctuations are the key to SEO success.
Domain Authority
Domain Authority is a metric that indicates how authoritative a domain is. Higher domain authority makes a domain trustworthy in the eyes of Google, which makes the ranking process easier. If the domain authority of your website is going up, it’s a strong signal that all your SEO works are working.
Click-Through Rate
Measuring average CTR tells you how good the search engine is at generating clicks to your website. It is the ratio of the number of people viewing your site on Google to the number of people visiting your site. Higher CTR equals more clicks and generates more traffic.
There is also a fact that Google loves the CTR algorithm. When your site is getting more clicks, it sends a message to Google that the keyword is more relevant to the site. This helps to boost the ranking and again increase the organic traffic further.
Conversions
The main objective of SEO is to generate revenue for a business. There are different types of conversions that you can track on like a subscription, a download, purchase, or any other action that a user makes on your website.
You can use conversion rate to evaluate and optimize the design of your sales funnel or to evaluate the quality of your organic traffic.
Final Thoughts
It is normal to desire your website to rank on the first page, but it takes a lot of time and works to get there. Besides working on your website’s content and promotional activities, it is also required to closely monitor the SEO metrics explained above.
At Digi-Trendz we take utmost care in SEO and all its metrics so that your website gets higher ranking and traffic at a fast pace. To get more information about our SEO services feels free to contact us.