The world of Digital Marketing is ever-evolving and Pay Per Click (PPC) is no different from that. From Google to E-commerce, digital advertisers around the world are experimenting with new avenues to attract and engage with new users and customers. With the rise of Artificial Intelligence and automation, PPC platforms can leverage these features to […]
The Covid-19 pandemic has dramatically transformed the retail landscape with customers forging new shopping habits for brands, companies moving online and employees working remotely. With the development of virtual platforms, digital marketing has also evolved to enhance in-person experiences to acknowledge the new reality. As the internet keeps evolving and as 2021 will continue to […]