The world of Digital Marketing is ever-evolving and Pay Per Click (PPC) is no different from that. From Google to E-commerce, digital advertisers around the world are experimenting with new avenues to attract and engage with new users and customers.
With the rise of Artificial Intelligence and automation, PPC platforms can leverage these features to increase engagement and improve ROI for their campaigns. With our rich experience, we have curated a list of Pay Per Click trends you need to know in 2021.
PPC Automation
Automation is one of the biggest trends of PPC advertising strategy in the year 2021. Advertisers can use machine learning and artificial intelligence to automate the tedious and challenging labour-intensive tasks associated with Ads across multiple platforms. This helps them to complete repetitive tasks at ease and divert that time into some other productive works. Like us, many business houses also admit that one can reach the next level of success in PPC campaigns with the help of automation.
Rise Of Dynamic Search Ads
Google will be discontinuing expanded text ads, and move to responsive search ads in 2021. With this ad format having a variety of ad combinations, Therefore, it is important that advertisers should use the right message to capture their target audience as responsive search ads have a variety of Ad combinations.
At present we are seeing RSAs (responsive search ads) and DSAs (dynamic search ads) to outperform the standard ad format in a lot of cases. So, switching to these Ads could prompt an uplift in key metrics such as CTR, CPC and conversions.
Ecommerce Growth
The COVID-19 pandemic has forced countries across the world to enforce lockdown. This has made people rely on buying online. Hence, there’s never been a better time than now to run eCommerce marketing campaigns. As an online marketing agency, we have been actively studying pandemic Ecommerce marketing and we know the insider tips and tricks to help convert casual browsers into paying customers.
Believe us, you don’t want to let 2021’s unique eCommerce marketing opportunities pass you. If you’re not yet working with a marketing agency, contact us now!
Make PPC Campaign Mobile-Friendly
From the performance of our PPC campaigns, we have found that more than 60% of people shop online via their smartphones. This newest generation of users lose no time and they bounce back from the site if it takes more than 3 seconds to load. Therefore, you should make your site so well that your audience can access it on any device, especially on phones, to make your PPC ad campaign more successful and profitable
Are You Ready To Rock Your PPC Campaigns
If you are ready to explore more and get a jump start on your advertising campaign, Digi-Trendz is here to help you. We specialize in many of the fastest-growing paid search marketing trends and generate quality leads at better ROI. If you are ready to take your business to the next level, contact our team now!