Are you having pages that don’t appear on Google… or low conversion rates? It is one of the biggest challenges that content marketers and bloggers face while writing content that’s optimized for search engines. Though SEO Copywriting may sound complicated, it’s easier than you think; especially when you understand. Now, it’s time to gear up on your SEO copywriting skills.
What is SEO copywriting?
SEO copywriting is the art of writing compelling, engaging content based on Google’s search engine optimization principles. Unlike classic writing, SEO writing requires expertise in keyword research, on-page SEO, conversion rate optimization, etc.
An SEO copywriter’s goal is to craft SEO-focused content that increases your ability to rank on SERP, thereby improving organic traffic and conversions. If your site is technically good and your content is perfectly optimized, then your off-site SEO works will be much more impactful.
Here are 4 powerful tips to improve your SEO Copywriting is to revise content through keyword research, structure, and streamlining.
Know your buyer personas
Writing good SEO content starts with understanding your target audience and their goals, therefore develop buyer personas that reflect each of your customers. It is advised to look beyond the obvious demographics and think about their psychographics profiles as well.
Great content marketing requires a thorough understanding of how the audience thinks. What are their values? Their dealbreakers? Their objectives, needs, frustrations and pain points? What voice and tone resonate with them? Write your content directly to these audience personas, situating your product or service into the larger story of their life or journey.
Conduct keyword research
Doing keyword research uncovers how your audience search, revealing the queries they have throughout the customer journey.
Depending on the type of your business, you might focus your keyword research on questions, pain points, products or actions. Brainstorm a list of possible keywords for the page, then use your preferred keyword research tools to expand the list and pin down the high-impact keyword variants.
While doing keyword research, it is good to go for keywords with high volume and low competition index.
Do a thorough competitive analysis
While doing SEO copywriting, it is advised to dig into the top-ranking content for your target keyword. Competitive analysis can help you figure out the competition within the search engine result pages (SERP).
While doing a competitive analysis, ask yourself the following questions about the competitor’s content:
- What’s the target keyword?
- What is the word count and format of the pages?
- What’s the keyword density?
- What are the H1 and H2 tags on the pages?
- Rich snippets?
Use a Plagiarism Checker
After completing the fair copy of your content, don’t forget to double-check your work for duplicate content with a plagiarism tool. Plagiarism Checker is a simple free tool that displays percentages of duplicate content, as well as sources of duplicate content across the web.
Craft your content
Want to transform the ranking and overall delivery of your writing? Writing convincing content that delivers business outcomes naturally comes to our well-versed team of copywriters. From blogs, newsletters, website content and brand messaging, contact us to see the number of ways Digi Trendz can help you out.